Aquakera webstore
Work statement: to develop a full-featured webstore for bathroom equipment and finishing materials, to develop and set up a customers’ attracting campaign in order to attract users and increase the amount of orders.
At the main page of the store there are presented all of the groups of goods to provide a quick transfer to the catalogue page. The groups of goods were formed in accordance with statistics of customers’ preferences of the presented categories of items (most popular are shown first).
For convenience the navigation was set up with both “Categories” and “Subcategories”.
There’s also a smart filter that shows the amount of items to be found. This allows avoiding the “zero” searching results.
The items are presented as a list, when picking bathing equipment it is important to display basic information (such as aspects, brand, material and size). Such a display method allowed showing both item’s image and characteristics.
The items are presented as a list, when picking bathing equipment it is important to display basic information (such as aspects, brand, material and size). Such a display method allowed showing both item’s image and characteristics.
The item’s card gives full information about the item. There you can see the item in every angle and find out about technical aspects, wiring diagram, and additional equipment.
To increase conversion we set a bright button to the cart and in addition placed an “order appeal” with a phone number for consultation and order processing purposes.
We created special item’s cards for the goods that are presented as collections (i.e. finishing materials). A card like that describes the whole collection and displays all of the components, as well as provides an opportunity to make an order.
For convenience when changing the amount of goods in the shopping cart the website automatically recalculates the cost.
For convenience when changing the amount of goods in the shopping cart the website automatically recalculates the cost.
There’s an additional servicing sector at the website offering clients different bathroom designs and options. You can order the design development right in the webstore by leaving a request online.
The website was transferred from a self-written website management system to Bitrix. While transferring we configured 301 redirects to save the seo-traffic. The url-addresses were saved partly as long as the human-friendly url structure allowed that.
Over 20 000 goods were transferred as well. The everyday traffic came up to 700 unique users from search engines from Saint-Petersburg and regions.
